Boucher Brothers

Client Type

Hospitality

Location

Miami, FL

Service Provided

Content Production

Social Media

Boucher Brothers is a beach management company offering beach and waterfront concession services in Miami Beach, Haulover Beach, Hollywood Beach, Fort Lauderdale, Pompano Beach and Virginia Beach as well as over 131 hotels. zimo manages their Instagram, Facebook and LinkedIn. Additionally, zimo does community engagement and influencer management.

Our Vision

zimo’s impact on Boucher Brothers has been transforming both the Instagram and Facebook into a consistent landing page that showcases Our goals are to continue to increase our reach and engagement, hit 10k followers and incorporate more young UGC and influencer content.

Content Delivery

Our hi-fi productions take place at one of Boucher Brother’s partner locations or municipalities. We shoot at different locations each time to ensure variety. Our shoots involve photography, videography, drone as well as models. We plan the detailed concepts we want to shoot as well as choosing and styling models that will specifically fit those concepts. These shoots can center around family, friends or a couple’s experience at Boucher Brothers to showcase how different people can experience Boucher Brothers.

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Branding

Stoppin' People Scrollin'

Social Strategy

zimo’s Facebook and Instagram social media strategy centers around showcasing the full Boucher Brothers experience in a cohesive way. We post content of families, couples and friends to show the experience from many different lenses. When curating our posts, we focus on bright colors and aesthetics. Additionally, we focus on an even amount of Bouyah Watersports, Sustainability, Wellness, Company Culture, Food and Beverage, Events, Sandy’s Furniture and Design and UGC content. We aim to target mostly South Florida locals with the addition of beach-goers looking to travel to the area. With LinkedIn, we focus more on highlighting the Boucher Brothers team, events and partners. We are targeting anyone who might be interested in working at Boucher Brothers and businesses who might want to hire Boucher Brothers for their hotel or condominium or event management. Additionally, for companies who might want to use Sandy’s Furniture for their furniture designs or BouYah Watersports for team events.