The Standard Hotel

Client Type

Hospitality

Location

Miami Beach, Florida

Service Provided

Content Production

Our production at The Standard Hotel Miami was designed to capture the essence of a vibrant, cosmopolitan sensibility—where creativity flourishes and diverse ideas seamlessly converge. With a full 12-hour shoot that combined both photo and video timelines, we set out to showcase the hotel as a sanctuary for unapologetically authentic, boundary-pushing individuals who challenge the status quo and celebrate inclusivity.

Our Vision

Our production at The Standard Hotel Miami captured the essence of a cosmopolitan sensibility—a community where creativity thrives, and diverse ideas come together in a seamless, inspiring unity. Guided by The Standard’s ethos, we aim to portray the hotel as a sanctuary for unapologetically authentic, boundary-pushing individuals who challenge the status quo and celebrate inclusivity. Characters who walk with the swagger of a pioneer yet see with the humility of a visitor with open eyes - rooted in a pastiche of postmodernism functionality.

Content Delivery

The imagery speaks to the eclectic yet cohesive nature of The Standard, Miami, where visitors step into a world of sophistication, inclusivity, and a touch of irreverence. The shoot focused on micro-moments that encapsulate the hotel’s dynamic atmosphere, offering a vivid, colorful portrayal of the people and spaces that make The Standard so unique. More than just a hotel, the production illustrated the property as a bold community for those who live beyond conventions—distinct, unforgettable, and unmistakably Standard.