Hellkats Powerboats

Client Type

Brands

Location

Miami, FL

Service Provided

Content Production

Performance Marketing

Social Media

Hellkats Powerboats is a leading powerboat company emerging from the South Florida boating industry. The team boasts expertise in all aspects of the building process, including vacuum-infusion, engineering, design, and other advanced marine technologies. Known for their luxury, performance, and personalized craftsmanship, Hellkats Powerboats designs boats that meet the exacting standards of the most discerning boaters. As their social media agency, we manage their Instagram, Facebook, and LinkedIn, creating both low-fi and high-fi content with the goal of generating leads for potential boat buyers.

Our Vision

Our objective with Hellkats Powerboats is to offer the powerboat community an exclusive glimpse into the team's ongoing projects, and current boat offerings, and to uphold Rey Marino's legacy. As their social media agency, the most significant impact we've observed is the deep affection the powerboat community holds for this company. By crafting content that resonates with the audience and provides insights into their work, we aim to make them feel like valued members of the Hellkats family.

Content Delivery

Our collaborations with the Hellkats team involve capturing visuals of their boat-building process at their warehouse, offering our audience an insider's view of their meticulous craftsmanship and high-quality materials. In addition to our regular bimonthly warehouse productions, we seized the opportunity to create lifestyle content featuring two of their 32’ Hellkats boats. This content not only showcases the boats themselves but also embodies the Miami Vice and vintage essence of the brand, perfectly aligning with their branding, social aesthetic, and website.

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Branding

The Hellkats Powerboats rebranding provides a cleaner, more refined look while maintaining the Miami Vice and vintage aesthetic. The iconic Hellkats red in the color palette ties everything together, elevating the brand and enhancing its luxurious appeal. This rebranding not only makes the social media presence more aesthetically pleasing but also ensures uniformity with the new logos. Overall, the rebranding breathes new life into the Hellkats identity.

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Social Strategy

Our social media strategy revolves around showcasing Hellkats' current boat lineup, offering an insider's look into their construction process, and sharing the Hellkats experience through lifestyle content. Additionally, we capture content at their warehouse to document the boat-building process. Our aim is to generate sales leads from potential buyers interested in purchasing a Hellkats Powerboat.