SLS South Beach

Client Type

Hospitality

Location

South Beach, Miami

Service Provided

Content Production

For the SLS South Beach website, we executed a dynamic full-day production that combined both photo and video timelines to capture the high-fashion, quirky, and editorial essence of the brand. The 12-hour shoot focused on creating visually striking content that would resonate with the hotel’s upscale, playful aesthetic, while showcasing its distinctive personality and luxurious offerings.

Our Vision

Embracing SLS's signature style, we brought an extravagant vision to life through bold styling choices, one-of-a-kind model sourcing, and meticulous set design. From curated props to imaginative backdrops, every detail was thoughtfully designed to highlight the hotel’s vibrant, eclectic atmosphere. Our aim was to reflect the unique energy of SLS South Beach—where sophistication meets playful irreverence—through a blend of high-fashion editorial sensibilities and South Beach’s iconic charm.

Content Delivery

The resulting content encapsulated the essence of SLS’s brand, blending luxury with a sense of quirky fun that appeals to a trend-forward, fashion-conscious audience. By combining unique models, striking visual compositions, and an atmosphere of creative freedom, we delivered photo and video content that perfectly represents the spirit of SLS South Beach—an indulgent, energetic playground for those who dare to be bold.