National Hotel

Client Type

Hospitality

Location

Miami Beach, FL

Service Provided

Content Production

Performance Marketing

Social Media

The National Hotel is an elegant, historical adults-only hotel located in South Beach’s Art Deco neighborhood. Mareva 1939 is a dynamic Spanish restaurant located inside The National. zimo manages both Instagram and Facebook accounts, ensuring consistent community engagement and comprehensive influencer management.

Our Vision

zimo’s biggest impact has been growing the Instagram and Facebook accounts over the past two years with consistent, on-brand quality content. We have transformed the accounts into ones that tell a story upon first glance so that our audience understands the brand immediately.

Content Delivery

In our lofi monthly productions, we focus on getting an event amount of content for both National Hotel and Mareva 1939. We typically dedicate the first half of our productions to National Hotel and the second half to Mareva 1939. We focus on a few quality concepts per shoot which may be specific to monthly hotel/restaurant promotions or holidays.

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Branding

Stoppin' People Scrollin'

Social Strategy

For National Hotel, our social media strategy centers around emphasizing elegance, art, and the history of the hotel. We aim to capture the full experience of staying at the hotel through showcasing UGC, Wellness Initiatives, Weddings, Architecture, Rooms, Meetings, Amenities, Dining and Promos. For Mareva 1939, our social media strategy centers around dark, ambient content that gives our audience an idea of the full Mareva 1939 experience with live music, decor, food, drink, friends/family and staff. We are targeting Miami Beach locals, food/destination travelers, millennials and destination wedding seekers.