The Ritz-Carlton, South Beach

Client Type

Hospitality

Location

South Beach Miami FL

Service Provided

Content Production

The collaboration between The Ritz-Carlton South Beach and zimo culminated in bi-monthly photography and videography productions, each meticulously crafted to epitomize the elevated luxury synonymous with the hotel. Initially focusing on capturing the refined essence of the property without models, these productions evolved to incorporate lifestyle content, enriching the visual narrative over time.

Our Vision

Every piece of content, meticulously curated for the hotel's social media channels and website, spotlighted various facets of The Ritz-Carlton experience, including its renowned restaurant, rejuvenating spa, inviting pool, luxurious rooms, captivating lobby, and festive holiday offerings. While each shoot possessed its unique essence, a common thread of elevated luxury pervaded throughout. Through the deft use of clean, luminous lighting and sophisticated framing techniques, we imbued the content with a contemporary elegance that resonated with viewers.

Content Delivery

Each production yielded a bespoke collection of photos centered around the shoot's primary concept, accompanied by approximately six reels tailored for social media dissemination, ensuring a consistent stream of engaging visual content for The Ritz-Carlton South Beach's discerning audience.

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Branding

Stoppin' People Scrollin'

Social Strategy

Our social media strategy for the Ritz-Carlton South Beach focused on delivering high-quality, visually captivating reel content to enhance their social media presence. By creating dynamic vertical reel edits specifically optimized for platforms like Instagram and TikTok, we aimed to craft a consistent and engaging visual narrative that showcased the hotel's elegance and luxury. Each reel was meticulously designed to align with the Ritz-Carlton's esteemed brand identity, incorporating thematic storytelling and stunning visual elements to captivate viewers. Our strategic approach ensured that these reels not only upheld the hotel's prestigious image but also elevated its engagement with both loyal guests and new audiences. This dedicated focus on high-quality reel production helped the Ritz-Carlton South Beach distinguish itself in the competitive social media arena, fostering increased interest and interaction.