Shopbop

Client Type

Brands

Location

Miami, Florida

Service Provided

Content Production

To promote Shopbop’s weeklong pop-up in Miami, Florida, our agency was tapped to create a scroll-stopping FO͞OH CGI video that blended fashion, flair, and fantasy. Using a mix of real-world footage and high-end CGI, we brought a branded Shopbop shopping bag to life—having it dramatically airlifted from the beach by a helicopter and placed atop the very building hosting the event. As a digital-first fashion brand under Amazon, Shopbop needed a bold visual moment to match its Miami takeover. The final video delivered just that: a vibrant, imaginative clip that turned heads and built buzz on social media, setting the tone for a stylish week ahead.

Our Vision

Our goal was to translate the energy of Shopbop’s Miami pop-up into a playful and unexpected visual story. We leaned into the surreal possibilities of FO͞OH content, using the oversized branded bag as a hero prop to generate intrigue and amplify brand visibility—literally. By blending real Miami landscapes with exaggerated CGI elements, we created a moment that felt both grounded and magical. The result is a fun, fashion-forward video that captures attention, sparks curiosity, and makes a clear statement: Shopbop has landed.