SLS LUX Brickell Hotel

Client Type

Hospitality

Location

Brickell Miami, FL

Service Provided

Content Production

Social Media

SLS LUX Brickell Hotel & Residences brings its hallmark standards of style, luxury, and service to downtown Miami’s skyline. Since June of 2023, zimo has diligently managed their social media accounts, ensuring alignment with the latest visual and marketing strategies of the global SLS brand. Through our use of creative tools including captivating social media graphics, compelling captions, video editing, and influencer management, we've enhanced the property's online presence, engaging audiences and bolstering brand visibility. Additionally, we've coordinated and produced fresh content that aligns with the hotel's updated branding, reinforcing its prestigious image across all social media platforms.

Our Vision

Through meticulous attention to detail, striking visuals, and strategic planning, zimo transformed SLS LUX Brickell’s social media presence into a cohesive and compelling hub that captivated audiences, promoted events and hotel offers, and brought the guest experience to life. Seamlessly integrating SLS Hotel’s refreshed branding into the property’s online presence was a key objective. Striving for a delicate balance between aesthetic appeal and informative clarity, each social media post not only brought the SLS Brand’s visual identity to the forefront but also effectively communicated the unique offerings and experiences available at SLS LUX Brickell. As a result, the property’s social media presence and engagement has expanded significantly as visitors were brought into the indulgent world of SLS.

Content Delivery

zimo's productions for SLS LUX crafted visually captivating content that embodies the unique vision of the fresh SLS re-brand. We explore the grandiose world of SLS LUX through cinematic and conceptual filmmaking - using styling, creative direction, and more to create visuals that capture the essence of a stay at SLS LUX Brickell. From Altitude LUX to the hotel’s tennis courts, to the suites and fitness amenities, we take audiences through a creative visual journey that beckons them to experience the property firsthand.

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Branding

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Stoppin' People Scrollin'

Social Strategy

From reels to captivating captions, story graphics, and beyond, zimo provided top-tier content creation for SLS LUX Brickell Hotel & Residences. We strategically promoted weekly food and beverage offers, hotel-wide promotions, brand initiatives, and monthly events in coordination with the marketing team. Utilizing user-generated content and fostering organic engagement, we facilitated meaningful interactions between the brand and its audience, enriching the overall social media presence of the property. Our creative incorporation of SLS branded elements and opulent design effectively conveyed the property’s unique identity on social media platforms.