Leisure Hydration

Client Type

Brands

Location

Miami, Florida

Service Provided

Content Production

To celebrate Leisure Hydration’s launch in Whole Foods, our agency created a playful FOOH (Fake Out-of-Home) CGI video that blurs the line between reality and imagination. Using a blend of real-world footage and 3D modeled cans, we dropped oversized Leisure beverages into iconic U.S. landmarks—from fruit-filled lakes to towering cans lounging at state monuments. This mixed-media campaign was designed to feel fresh, fun, and unmistakably Leisure. The video served as a high-energy announcement across social media, perfectly aligning with the brand’s laid-back tone and fruity flavor palette.

Our Vision

We wanted to bring the spirit of leisure to life by showing the brand’s product literally making waves across the country. Our vision was to playfully exaggerate Leisure’s presence, using scale, movement, and familiar landscapes to spark joy and curiosity. By combining real footage with larger-than-life 3D animation, we created a world where hydration becomes a headline—and where Leisure’s cans aren’t just part of the scene, they are the scene. The result is a vibrant, scroll-stopping visual experience that announces the brand’s arrival in Whole Foods with charm, whimsy, and a splash of surrealism.